Walt Disney World Annual Passholders have a chance to get an early start on holiday shopping. For a limited time, Passholders can take 20% off select merchandise at DisneyStore.com using promo code WDW20. The offer runs for 12 days in October. The sections below cover the dates, how to redeem the code, what is excluded, and the terms to review before checkout.
Offer Dates and Promo Code
Opens
3:01 am ET on Wednesday, October 14, 2026
Closes
2:59 am ET on Sunday, October 25, 2026
The discount opens at 12:01 a.m. PT on Wednesday, October 14, 2026, and closes at 11:59 p.m. PT on Sunday, October 25, 2026. Eastern Time shoppers can start at 3:01 a.m. on October 14 and have until 2:59 a.m. on October 26 to finish their orders.
The promo code is WDW20. It takes 20% off select, in-stock merchandise in a single sales transaction. Disney presents the offer as a way to pick up stocking stuffers and gifts for the Disney fans on your list.
The 12-day window matches last October’s Passholder offer at DisneyStore.com, shifted one day earlier on the calendar. Passholders also received a 20% DisneyStore.com discount earlier this year in June.
Before You Shop: Link Your Annual Pass
The discount depends on your Annual Pass being connected to your MyDisney account. You also need to be logged in to DisneyStore.com when you buy. Use the same email address that is tied to your Walt Disney World Annual Passholder account.
If you have never linked your pass online, take care of this before the sale begins. Checking now means you will not run into account problems at checkout.
How to Redeem the Discount
Follow these steps to apply the code:
- Go to the Walt Disney World website and select “Log In or Create Account” at the top of the page.
- Select the “Welcome” message next to your name, then choose “Membership & Passes.”
- Under “Link Memberships & Passes to Your Account,” confirm that your Annual Pass appears. If it does not, select “Add a Disney Annual Pass” and enter your pass ID number.
- Visit DisneyStore.com and log in with your MyDisney account credentials.
- Add at least one eligible item to your bag.
- Open “My Bag,” enter promo code WDW20, and select “Apply.”
- Keep shopping or move on to checkout.
After you enter the code, it applies to every eligible item in your bag. Review your bag before you pay to confirm the discount appears on each item you expect.
Where the Discount Can Be Used
The offer is limited to purchases made through DisneyStore.com, either online or by phone. It does not apply at:
- In-person Disney Store locations
- Disney Outlet Stores
- Shops at Disney Parks and Resorts
- Other retailers or third-party websites that sell Disney Store merchandise
What Is Excluded
Disney’s terms leave out several categories, brands, and charges. Knowing them ahead of time can help you plan your list.
Charges not covered by the discount:
- Sales tax
- Shipping and handling
- Gift wrap and gift box charges
- Personalization charges
Excluded products and categories:
- Disney Theme Park Tickets
- Disney Gift Cards and Disney+ Gift Cards
- Art and collectibles
- Books
- Electronic toys
- Limited edition and special edition merchandise
- Items connected to a charitable promotion
Excluded brands and collections:
- LEGO
- Mattel
- Lorcana
- Pandora Jewelry
- Lululemon
- Kate Spade New York
- Dooney & Bourke
- MagicBand and MagicBand+
- Avengers Campus merchandise
- Tiana’s Bayou Adventure merchandise
- Select blind box merchandise
- Create-Your-Own-Plush Headbands
Select blind box items and Create-Your-Own-Plush Headbands are new to the exclusion list compared with last October’s offer. Disney notes that other exclusions may apply. Since the code only discounts eligible items, your bag will show which products qualify.
Terms to Keep in Mind
A few conditions apply to the offer:
- The code is non-transferable and has no cash value.
- It cannot be combined with any other offer or discount, except available shipping offers.
- Disney will not adjust prices on purchases made before the offer began.
- You must be logged in to DisneyStore.com with the same email as your Annual Passholder account.
If you have been waiting to buy a particular item, it may be worth holding off until October 14. That way you can use the code instead of paying full price now.
Conclusion
Walt Disney World Annual Passholders can save 20% on select DisneyStore.com merchandise with code WDW20 from October 14 through October 25, 2026. Link your Annual Pass to your MyDisney account and log in with the matching email before you shop.
Review the exclusions before you build your cart, since brands such as LEGO, Pandora, and Dooney & Bourke do not qualify. A little preparation now can help you finish part of your holiday list before the busy season arrives.
Written by
Rachel Van Norman
Contributing Writer
Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.
