The holiday season is taking shape at Disney Springs, and Hallmark fans have a new reason to visit. A limited-time Hallmark Holiday Pop-Up Shop is set to open on October 7, 2026, tied to the upcoming Hallmark Christmas movie Holiday Ever After: A Disney World Wish Come True. Here is what guests can expect from the shop, the merchandise inside, and the film that inspired it.
When and Where to Find the Shop
The Hallmark Holiday Pop-Up Shop opens on October 7, 2026, at Disney Springs. You can find it in the former Francesca’s storefront, giving the pop-up a central spot in the shopping district.
As a limited-time location, the shop is built around the holiday season rather than being a permanent fixture. Guests planning a fall or winter trip will want to stop by while it is open.
The Hallmark Film Behind the Shop
The pop-up ties directly to Holiday Ever After: A Disney World Wish Come True, a Hallmark Christmas movie filmed at Walt Disney World. Disney describes the shop as an invitation for guests to step into Christmas movie magic and browse merchandise inspired by the film.
For fans of both Hallmark holiday movies and Disney World, the crossover brings the two together in one place. It also lets guests bring home a piece of the film as the movie makes its debut this fall.
A Look at the Merchandise
The shop carries a broad collection built around the Holiday Ever After theme. The lineup includes two Spirit Jerseys, family pajamas, Loungefly accessories, Vera Bradley bags, and Corkcicle drinkware, giving guests a range of apparel and gift options to choose from.
The selection continues with holiday cards, home goods, and ornaments. On top of the film-inspired items, the shop features a curated assortment of Disney and Hallmark holiday greeting cards, gifts, ornaments, and more, rounding out the holiday offerings.
Signage Already in Place
Ahead of the opening, exterior signage for the pop-up was already spotted at the former Francesca’s storefront. That early setup pointed to the shop’s arrival before the date was confirmed.
With the signage installed and the October 7 opening set, the pieces are in place for the pop-up to welcome guests. It is a useful sign for anyone watching the space that the shop is close to opening its doors.
Conclusion
The Hallmark Holiday Pop-Up Shop gives Disney Springs visitors a festive new stop as the holidays approach, pairing merchandise from Holiday Ever After with a wider assortment of Disney and Hallmark seasonal items. With an October 7 opening in the former Francesca’s storefront and signage already up, the shop is ready to add to the holiday atmosphere. If a themed keepsake or a bit of Christmas movie magic sounds appealing, this limited-time spot is worth a visit.
Written by
Rachel Van Norman
Contributing Writer
Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.
