Disney Vacation Club (DVC) has recently revealed plans to raise prices for its actively selling properties. Effective from January 30, 2024, this price surge has become a routine occurrence, usually taking place at the beginning of the year. Actively selling direct properties like The Villas at Disneyland Hotel, Disney’s Riviera Resort, and Aulani, Disney Vacation Club Villas, will be affected by this increase.
| Resort | Current Direct Price Per Point | Direct Price Per Point as of 1/30/2024 | Increase Per Point |
|---|---|---|---|
| The Villas at Disneyland Hotel | $230 | $239 | + $9 |
| Disney’s Riviera Resort | $217 | $225 | + $8 |
| Aulani, Disney Vacation Club Villas | $217 | $225 | + $8 |
Insights Into The DVC Price Increase
Several factors could be influencing this price surge by DVC. Below is a detailed breakdown:
- The Villas at Disney’s Grand Floridian Resort & Spa are set to experience a DVC pricing hike on September 12th, 2023.
- A likely reason for this price surge by DVC could be a strategic move to slowly push overall direct prices towards $250 per point. This could be in preparation for the sales launch of The Cabins at Disney’s Fort Wilderness and the Polynesian DVC Tower in 2024.
- Disney has a track record of implementing price hikes before launching new properties. This strategy allows them to set a higher opening price point for new resorts, making them appear more affordable in comparison to existing properties.
- This tactic also falls in line with the speculated introduction of a bundled trust product. This product might potentially push prices beyond $275 per point. The bundled trust product would enable members to buy points that can be used across numerous “trusts” or collections of DVC Resorts. By raising prices now, Disney might be trying to normalize these higher price points, making such a product more acceptable to consumers when it is launched.
How Do These Prices Compare To Resale?
As prices for direct properties continue their upward climb, the cost benefits of buying a DVC Resale contract are becoming increasingly apparent. For those unfamiliar, a resale contract lets you purchase DVC points from an existing member instead of directly from Disney, often resulting in considerable savings.
As the prices for direct properties keep rising, the cost benefits of buying a DVC resale contract are becoming more noticeable. For those new to the concept, a resale contract lets you purchase DVC points from an existing member instead of directly from Disney, often leading to significant savings. Here is a comparison chart showing the current difference between direct and average resale pricing:
| Resort | Direct Price Per Point as of 1/30/2024 | Current Average Resale Price | Difference Per Point |
|---|---|---|---|
| The Villas at Disneyland Hotel | $239 | N/A* | N/A* |
| Disney’s Riviera Resort | $225 | $125.50 | – $99.5 |
| Aulani, Disney Vacation Club Villas | $225 | $110 | – $115 |
| *Not enough historical / current listing data to calculate | |||
Final Thoughts
Disney Vacation Club is raising prices on actively selling properties, including The Villas at Disneyland Hotel, Disney’s Riviera Resort, and Aulani, Disney Vacation Club Villas. The rationale behind the price surge could be to slowly push overall direct prices towards $250 per point in anticipation of new property launches and the introduction of a bundled trust product.
As prices for direct properties rise, the savings associated with buying a DVC resale contract become increasingly appealing.
Save On Disney’s Deluxe Resorts!
Whether you’re looking for a short weekend getaway for two or a week-long vacation for the whole family, you can save up to 60% off Disney’s prices by planning your next Disney vacation with DVC Shop! Be sure to stay up to date with all of our promotions, so you can save even more!
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Written by
Rachel Van Norman
Contributing Writer
Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.
