Smellephants on Parade is Bringing A New Sensory Experience to Magic Kingdom

Smellephants on Parade - Magic Kingdom Park

The vibrant and ever-evolving landscape of Disney’s Magic Kingdom Park is set to welcome a unique addition that promises to enhance the sensory experience of its visitors. Titled “Smellephants on Parade,” this new feature is presented by Scentsy and finds its home within the whimsical confines of Storybook Circus. This article aims to provide an overview of what guests can expect from this attraction, and share some of the newest photos released by Disney.

The Concept Behind Smellephants on Parade

Smellephants on Parade at Magic Kingdom

At the heart of Storybook Circus, guests will soon have the opportunity to embark on an interactive journey that engages not just the eyes but also the nose. The concept is simple yet captivating: visitors are invited to participate in a search-and-sniff adventure designed to delight “noses of all ages.” Upon entering Storybook Circus, the quest begins with a casting call from Timothy Q. Mouse, who is on the lookout for a “Whiff-sistant” to join Dumbo’s newest act.

Participants are equipped with an illustrated map and a sticker sheet at the ticket booth in front of Big Top Souvenirs, setting the stage for an olfactory exploration. The objective is to locate all eight “Smellephant” statues hidden around the area, each adorned with a design and fragrance that conjures up memories of classic circus treats such as popcorn, churros, and cotton candy.

The Arrival of the Smellephants

Smellephants on Parade - Storybook Circus

The initiative kicks off with the unveiling of the first Smellephant statue, which fittingly embodies the aroma of popcorn, a staple snack of circus goers. As more Smellephants make their debut, guests will encounter a variety of scents provided by Scentsy, enhancing the immersive experience of the parade. This complimentary and voluntary activity is scheduled to be available to park visitors starting next month, offering a fresh dimension to the already rich tapestry of attractions at Magic Kingdom Park.


Magic Kingdom Park’s introduction of “Smellephants on Parade” represents a novel approach to theme park entertainment, one that leverages the sense of smell to create deeper connections with the audience. Beyond the visual spectacle of the colorful Smellephant statues, the inclusion of familiar, comforting scents invites guests to engage with the environment in a more intimate, memory-evoking manner.

As the Smellephants prepare to make their mark on Storybook Circus, guests can look forward to a uniquely enchanting adventure that promises to be as delightful to the nose as it is to the eyes.

Written by

Rachel Van Norman

Contributing Writer

Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.

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