For those planning their next magical journey to Disneyland Resort, we have some exciting news that might just sprinkle a little extra pixie dust on your vacation plans. The Magic Key Passes sales are set to resume! Here is everything you need to know about this upcoming development.
The Return of Magic Key Sales
Starting Wednesday, January 10, 2024, at precisely 9:00 AM pacific time, all four types of Magic Key passes will once again be available for purchase. This marks the first time since September 2023 that new purchases can be made, as prior to this, the Magic Key passes were only available for renewal. The Magic Key program was initially launched in 2021 as a replacement for the Annual Passes when the parks reopened.
Magic Key Tiers & Pricing Details
The Magic Key passes are divided into four tiers: Inspire, Believe, Enchant, and Imagine. The prices for these passes range from $499 to $1,649, reflecting an increase that was implemented back in October 2023. It’s worth noting that the Dream Key, the highest tier, sold out in October 2021, closely followed by the Believe Key.
Inspire – $1649 – Available for Renewal Only
- 6 park pass reservations
- Free standard parking
- 20% off select merchandise
- 15% off select food and beverage
- Unlimited Disney PhotoPass digital downloads
- 20% off Genie+ (when purchased same-day after entering the park)
Believe – $1249 – Available for Renewal Only
- 6 park pass reservations
- 50% off standard parking
- 10% off select merchandise
- 10% off select food and beverage
- Unlimited PhotoPass digital downloads
- 20% off Genie+ (when purchased same-day after entering the park)
Enchant – $849 – Available for Renewal Only
- 4 park pass reservations
- 25% off standard parking at Toy Story Parking Area
- 10% off select merchandise
- 10% off select food and beverage
- 20% off Genie+ (when purchased same-day after entering the park)
Imagine – $499 – Available for Renewal Only
- 2 park pass reservations
- 25% off standard parking at Toy Story Parking Area
- 10% off select merchandise
- 10% off select food and beverage
- 20% off Genie+ (when purchased same-day after entering the park)
Legal Disputes and Program Changes
A class-action lawsuit was filed against Disney in December 2021 alleging false advertising of the Dream Key. Despite Disney’s legal team’s resistance, the lawsuit progressed and was finally settled in July 2023, resulting in a payout to Dream Key holders.
Following this, the program underwent significant changes, including the discontinuation of the Dream Key and the introduction of the Imagine Key. Importantly, all tiers now include blockout dates.
Conclusion
The resumption of Magic Key sales at Disneyland Resort marks a significant development for those planning their magical journey. Although the legal controversies might cause some hesitation, the availability of these passes still presents an a cost-effective way to access Disneyland Resort for those who visit the parks often.
As always, careful planning and thorough research are essential to making the most of these opportunities. Stay tuned to the DVC Shop blog for more updates and information to help you plan your next enchanting Disney adventure.
Written by
Rachel Van Norman
Contributing Writer
Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.
