Disney+ Shake-Up: Price Increases & New Ad-Supported Tier Starting December 8


Disney+ is set to raise the prices of the existing subscription option, and launch a new ad-supported subscription tier on December 8th, 2022. The new tier will be available to all Disney+ users and will include ads for both Disney and other companies. This move by Disney comes as they prepare to compete with the likes of Netflix. Advertisers are already lining up to take advantage of the large audience that Disney+ will provide

With the debut, a new and comprehensive range of subscription packages will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, allowing customers more choices in selecting one that matches their needs.

New Disney Streaming Subscription Options

Disney+, Hulu, and ESPN+ Standalone Plans

Subscription Plan Monthly Annual
Disney+ Basic (With Ads) $7.99 N/A
Disney+ Premium (No Ads) $10.99 $109.99
Hulu Basic (With Ads)* $7.99 $79.99
Hulu Premium (No Ads)* $14.99 N/A
ESPN+ With Ads** $9.99 $99.99
ESPN+ UFC PPV** $74.99 (Per Event) N/A
ESPN+ UFC PPV + Annual** N/A $124.98

*Effective as of October 10, 2022
** Effective as of August 23, 2022 (Previously Announced)

Disney Bundle Plans

Subscription Plan Monthly
Basic (With Ads) Disney+, Hulu $9.99
Basic (With Ads) Disney+, Hulu, ESPN+ $12.99
Legacy*** Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99
Premium Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99

*** Existing subscribers only

Hulu + Live TV Plans

Subscription Plan Monthly
Basic (With Ads) Disney+, Hulu, ESPN+ $69.99
Legacy*** Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99
Premium Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99

***Existing subscribers only

How The New Ad-Supported Tier Works

The ad-supported tier will offer the same content as the current Disney+ subscription, with ads appearing during and between shows. Advertisers will also have the ability to target specific demographics with their ads. This move by Disney is sure to shake up the streaming landscape and provide even more competition for Netflix and Hulu.

With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience, Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports, and live events collectively.

Kareem Daniel, Chairman, Disney Media & Entertainment Distribution

What do you think of Disney’s new ad-supported tier? Let us know in the comments!

Do you think that other streaming services will follow suit and offer an ad-supported option? Let us know your thoughts in the comments below!

Written by

Rachel Van Norman

Contributing Writer

Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.

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