Exclusive Annual Passholder Merchandise Event Coming Walt Disney World

Annual Passholder Merchandise Event

Walt Disney World Resort is gearing up to host an exclusive Annual Passholder Merchandise Event. Let’s check out all the details!

Annual Passholder Merchandise Event Dates

Start Date

September 20th

End Date

September 23rd

Scheduled to take place from September 20th through to September 23rd, 2023, this four-day shopping extravaganza is sure to delight all the Disney fans in Central Florida. This event promises exciting activities, exclusive merchandise, and the ability to capture the memories with exclusive Photo-ops. Plan your visit now to make the most of this special occasion.

Event Location

ESPN Wide World of Sports Complex Sign

The event is set to unfold at the AdventHealth Arena, located within the ESPN Wide World of Sports complex. This popular venue is known for hosting a wide range of sports and entertainment events, offering an excellent backdrop for this special event. Nestled within the larger ESPN Wide World of Sports complex, guests can also explore other attractions and amenities in the vicinity.

Event Times


10:00 AM


7:00 PM

The exclusive Annual Passholder Merchandise Event at Walt Disney World Resort is scheduled to run daily from 10:00 AM to 7:00 PM. This means attendees have nine hours each day to explore, shop, and take advantage of the unique opportunities on offer.

Whether you’re an early riser eager to get the first pick of new merchandise or prefer to peruse the selections in the afternoon, there’s ample time to enjoy all that this special event has to offer.

Passholder Merchandise Event Highlights


Passholders will enjoy access to purchase new trading pins and Pandora charms, including:

  • EPCOT Reimagined Pandora Charm
  • Journey to Imagination with Figment Pandora Charm
  • Minnie Mouse Bride Pandora Charm
  • Grogu Rose Gold Pandora Charm
  • A special Pandora charm designed exclusively for Walt Disney World Resort Annual Passholders

In addition, there will be significant discounts of up to 60% off on select merchandise. The discounted items will include

  • Select apparel
  • 50th Anniversary merchandise
  • Loungefly products
  • Dooney & Bourke items

To make the event even more memorable, there will be unique photo opportunities available for passholders to capture the moment. Special food and beverage offerings will also be available for purchase to keep the excitement going.

Virtual Queue System


Managing the flow of attendees, the event will utilize a virtual queue system that can be accessed from the My Disney Experience app. Passholders can join the queue starting at 8:00am daily, and the passholder will not be required to be in Walt Disney World when joining the queue. Once their group is called, passholders will have a two-hour window to arrive at the Wide World of Sports complex.

Please note that this event is exclusive to current Annual passholders only. To gain entry, passholders will need to present their passholder card, MagicBand, or MagicMobile pass along with a photo ID. Unfortunately, guests of passholders will not be permitted to attend this event.

Will you be stopping by to snag some deals on Walt Disney World merchandise? Let us know in the comments below, and stay tuned to the DVC Shop blog for all the latest news from inside the parks and around the Disney Vacation Club resorts.

Written by

Rachel Van Norman

Contributing Writer

Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.

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