Disney recently made another strategic move by purchasing an office building in Celebration, Florida. This acquisition has sparked interest among Disney Vacation Club members and fans because of its potential implications for Disney’s operations. The building previously served as a workplace for Disney Vacation Club staff, including those in the timeshare sales unit. Understanding the details of this purchase can give insights into Disney’s plans and direction within the area.
Details of the Purchase
On March 5th, 2025, Disney officially completed the acquisition of a 106,196-square-foot office building located at 1390 Celebration Boulevard for $19.4 million. The sale, considered an “off-market” transaction, indicates quiet negotiations between Disney and the seller. The building was previously leased and used by Disney, primarily housing staff from the Disney Vacation Club’s call center and sales department.
While Disney has not yet revealed any specific plans for the property, the acquisition ensures continued access to a significant space which could be adapted for various purposes tied to Disney Vacation Club or other divisions of the company.
Historical Context of Disney in Celebration
Disney’s relationship with Celebration, Florida, dates back to the 1990s when the company spearheaded the community’s initial development. Known for its small-town charm combined with modern conveniences, Celebration became a unique offering in real estate design. However, Disney gradually reduced its direct involvement over the years, transferring much of the management and control of the area.
Despite stepping back from local governance, Disney has maintained a presence in Celebration through various offices and operational facilities. This continuity reinforces Disney’s long-standing ties to the area as both a developer and stakeholder in the community’s character.
Potential Uses for the Property
Although no official plans have been announced, there are several potential uses for the newly acquired office space. These possibilities might include the following:
- Expanded DVC Operations: The building could continue to support the Disney Vacation Club team, providing space for its call center and sales departments.
- Creative and Administrative Offices: Disney may choose to repurpose the property for administrative functions aligned with its broader Parks and Resorts or corporate strategies.
- Training and Support Facilities: The building could also serve as a hub for staff training or other internal support functions necessary for Disney’s operations in Central Florida.
Given its history and proximity to Disney’s parks and resorts, the property holds strategic value, and its future use will likely complement Disney’s existing operations in the Orlando area.
What This Means for DVC Members
This acquisition underscores Disney’s continued commitment to supporting its day-to-day operations tied to the Disney Vacation Club. For DVC members, the purchase could signal enhanced resources for the program, such as improved call center services and more streamlined support within the timeshare division.
Additionally, the property may play a role in future expansions or updates to the Disney Vacation Club, further demonstrating Disney’s focus on meeting the evolving needs of its members. Such developments highlight how Disney sustains its investment in both the DVC program and the surrounding community.
Final Thoughts
The purchase of the office building in Celebration, Florida, is a noteworthy step for Disney, reflecting its intention to maintain a strong operational presence near its parks and resorts. While the specific plans for the building remain unclear, it represents an opportunity for Disney to enhance infrastructure, whether for the Disney Vacation Club or other initiatives.
For more updates on the latest Disney developments, stay tuned to the DVC Shop blog and subscribe to our newsletter to get our latest articles delivered to your inbox.
Written by
Rachel Van Norman
Contributing Writer
Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.
