2025 Walt Disney World Marathon Merchandise Sneak Peek



Disney fans gearing up for the 2025 Walt Disney World Marathon Weekend have a lot of exciting updates to look forward to, including a preview of this year’s official merchandise. From January 8th through 12th, runners and Disney enthusiasts can experience the excitement of the race weekend while exploring exclusive event-themed products.

This guide provides an overview of what to expect and highlights how Disney is enhancing convenience with its virtual queue system for shopping.

Exclusive Merchandise for Marathon Weekend

Baseball Hat - 2025 Walt Disney World Marathon Merchandise

Minnie Ears - 2025 Walt Disney World Marathon Merchandise

Loungefly Backpack - 2025 Walt Disney World Marathon Merchandise

Finisher Jersey - 2025 Walt Disney World Marathon Merchandise

Each year, runDisney releases a unique collection of merchandise designed to celebrate the iconic Walt Disney World Marathon Weekend. For 2025, items include apparel, accessories, and collectibles that reflect the magic of Disney’s storytelling and the spirit of the running community. While Disney has only shared a few preview images so far, these items are typically highly sought after by runners and fans alike. Staying connected with runDisney updates will help ensure you don’t miss your chance to grab these event-exclusive products.

Virtual Queue System for a Seamless Shopping Experience

To manage demand and create a smoother shopping experience, Disney has implemented a virtual queue system for merchandise purchases during the first day of the runDisney Health & Fitness Expo. This system allows guests to join a queue digitally, reducing physical wait times and giving more freedom to explore the expo.

Here are key details about the virtual queue process:

  • It is available for the first day of the expo and applies only to the runDisney Merchandise Shop.
  • Gold and Platinum Club runDisney members receive priority access and do not need to join the queue.
  • Guests can join the queue remotely from their hotel or homes within approximately 45 miles of Walt Disney World.
  • Once in the queue, guests can expect a QR code providing access when their wait time is nearly up.
  • You can participate in both the runDisney merchandise queue and attraction virtual queues simultaneously, ensuring you don’t miss out on other experiences.

The goal of the queue system is to improve guest satisfaction and create a more enjoyable start to the event weekend.

Tips for Navigating the Expo and Shopping

The runDisney Health & Fitness Expo is a key part of the Marathon Weekend experience. Beyond shopping, attendees can discover health trends, learn from fitness experts, and explore interactive exhibits. If you plan on purchasing merchandise, consider these tips:

  • Join the virtual queue early to secure your spot.
  • Arrive at the expo before your estimated entry time to enjoy other offerings and be ready when your group is called.
  • Keep an eye on merchandise updates, as availability may vary, and some popular items could sell out quickly.

Final Thoughts

The 2025 Walt Disney World Marathon Weekend is shaping up to be a memorable event for runners and Disney fans alike. With exclusive merchandise and a convenient virtual queue system, guests can look forward to a more streamlined shopping experience while soaking in the excitement of Marathon Weekend. Whether you’re a participant or a supporter, planning ahead will ensure you make the most of your time at Walt Disney World.

Written by

Rachel Van Norman


Contributing Writer

Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.

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