The city of Orlando recently unveiled a commemorative plaque at the site where Walt and Roy O. Disney first announced their vision for Walt Disney World in 1965. This historic moment, which took place in the Thornton Park District of Downtown Orlando, marked the beginning of what would become the largest and most visited theme park destination in the world. Here’s a closer look at the significance of this dedication and Disney’s ongoing impact in Florida.
The Historic Announcement
In November 1965, Walt and Roy Disney joined Florida Governor Haydon Burns to announce the “Florida Project.” This ambitious plan promised to bring innovation, economic growth, and entertainment to Central Florida. The announcement laid the foundation for what would eventually become Walt Disney World, a destination that now welcomes millions of visitors annually.
The commemorative plaque, unveiled at the same building where the announcement was made, serves as a tribute to this pivotal moment in Disney and Florida’s shared history. Orlando Mayor Buddy Dyer highlighted the importance of this partnership, stating, “Walt and Roy Disney didn’t just announce a theme park in 1965. They announced a partnership with a community that was ready to dream bigger about its future.”
Disney’s Economic and Social Impact in Florida
A Major Employer
Walt Disney World is the largest single-site employer in the United States, with over 80,000 cast members. The resort’s employee retention rate exceeds 80%, with an average tenure of 12 years, reflecting the long-term career opportunities it provides.
Supporting Local Businesses
Disney’s presence in Florida supports thousands of small businesses, many of which are local. In total, one out of every 32 jobs in Florida can be attributed to Disney, making it a significant economic driver for the state.
Community Contributions
Since its opening in 1971, Walt Disney World has contributed hundreds of millions of dollars to local nonprofits, schools, and organizations. In 2025 alone, Disney cast members volunteered over 170,000 hours through the Disney VoluntEARS program, demonstrating the company’s commitment to giving back to the community.
Looking Ahead: Disney’s Future in Florida
Disney continues to invest in Florida with several new projects currently underway, including:
- Tropical Americas at Disney’s Animal Kingdom: A new land inspired by Encanto and Indiana Jones.
- The Magic of Disney Animation: An interactive experience coming to Disney’s Hollywood Studios.
- Monsters, Inc. Land: A themed expansion at Hollywood Studios.
- Magic Kingdom Expansion: New lands featuring Cars and Disney Villains.
These developments reflect Disney’s ongoing commitment to creating new experiences for guests while contributing to the region’s economic growth.
Conclusion
The dedication of the commemorative plaque in Thornton Park is a meaningful reminder of the partnership between Disney and Florida that began over 60 years ago. As Walt Disney World continues to grow and evolve, this historic site stands as a testament to the vision and collaboration that made it all possible. With new projects on the horizon, Disney’s impact on Florida remains as significant as ever, promising a bright future for both the company and the community.
Written by
Rachel Van Norman
Contributing Writer
Rachel fell deeply in love with all things Disney as a little girl. Now as a wife and a mother herself, she shares this Disney obsession with her son and everyone around her. From her love of princesses to eating all the Disney food, Rachel spends her time radiating Disney magic and keeping everyone up to date on Disney news.
